We are a family business and don't have shareholders demanding maximum profit margins, so we price our products to make a reasonable profit and pass the rest of the savings on to you.īitdefender Total Security is the acknowledged Antivirus of the Year. Without all this extra overhead, we don't need to markup our prices as much to turn a profit. This also allows us to automate much of the process for additional cost reductions. This saves in box production costs, freight costs to get the box to us, and warehousing costs to store the products. We also focus on digital products instead of physical box products. We don't have a huge 100,000 square foot storefront lease, hundreds of employees to keep it running, utilities, permits, building maintenance, liability insurance and other costs to keep the store open.
We also do not have huge overhead that a traditional brick-and-mortar retailer has. When you are able to drop a million dollars on the table, the manufacturers tend to take notice and are eager to boost their performance bonuses and we're able to get really good prices as a result. We belong to a buyer's consortium that has a much larger buying power than we could have alone.
